A driver at a fast charger usually spends anywhere from ten to several dozen minutes. A charging station with an advertising screen turns that time into extra revenue. We explain how it works and what to look for when choosing one.
Two revenue streams from one station
A standard station earns only from selling energy. A station with a screen also earns from advertising, and that revenue does not depend on how many cars are charging at the moment. The screen works even when the station is free, because passers-by, shop customers and drivers in the car park can see it.
Who can earn from it, and how
- The owner of a shop, restaurant or hotel shows their own promotions on the screen, such as the offer of the day or a discount for drivers waiting for their car to charge.
- The charge point operator sells advertising time to local businesses, such as garages, car dealerships or property developers.
- Retail chains treat screens at chargers as another digital out-of-home (DOOH) medium and plan campaigns across many locations at once.
What the screen displays
During charging, the screen shows the driver the price and session status. Between sessions and during breaks, it displays adverts: images or short videos. This way, one screen serves both as the charger display and as an advertising medium.
How to manage advertising across many stations
Uploading files to each screen by hand quickly stops working. That is why it pays to manage advertising on your stations from a single dashboard, where you:
- add images and videos to a single content library,
- set up campaigns with a from–to date and choose the screens,
- send an urgent message to selected stations when needed,
- check with a screenshot what is actually being displayed, and show it to the advertiser as proof of display.
Here is how it works in our DOOH screen management system, connected to the same platform where you manage your stations.
Where a station with a screen works best
Ideally, where there is heavy foot and vehicle traffic: at retail parks, supermarkets, restaurants, hotels, fuel stations and motorway service areas. The more people pass by, the more the advertising time is worth.
What to look for when choosing
- Screen: size and brightness sufficient to work in full sunlight.
- Remote management: campaigns, schedules and proof of display without travelling to the station.
- Charging power: a fast DC station shortens the stop, but it attracts more drivers.
- Branding: the housing can be wrapped in your brand colours or those of an advertiser.
- UDT documents: the full set of documents needed for acceptance of a public station. Read more in our article on UDT acceptance step by step.
Powerizer: a charging station with an advertising screen
Powerizer is a fast DC charging station rated from 60 to 400 kW, with a 43-inch advertising screen and two CCS connectors. You set the screen content remotely, and we can wrap the housing in your colours.